BAR SOAP BUSINESS IN KENYA


Bar soap, used for laundry and by extension toiletry, is by far one of the most used consumer commodity in Kenya and the whole of Africa. It is only second to cooking oil, salt and onion. The market for Bar soap in Kenya is under-utilized. Until now, less than Ten manufacturers are enjoying this vast market of over 99% (40 million plus) of soap users! The most popular Bar Soap brands in Kenya are: Panga, Menengai, Whitestar, White, Ushindi, Wash, Kuku, Lima, Rupi, Key, Sunlight and Jamaa. Most of these brands are owned by multi national companies who enjoy the monopoly.
Venturing into this under-uterized industry cannot only be rewarding, but also very lucrative. It is an under uterized, uncompetitave industry because only few players are into it. There are only Ten manufacturers who enjoy the robust monopoly of a consumer base of 43 million people here in Kenya! You can therefore become the 11th, 12th, or even 100th new entrant into this field without any worry or intimidation. Still, even 1000 manufacturers of Laundry Bar Soap CANNOT satisfy this market.
Soap manufacturing, particularly Laundry Bar soap, has been mystified through conspiracy and lack of information. Majority of people who would like to venture into this industry usually think that the trade is reserved only for big manufacturing companies. They harbor the belief that manufacturing Soap Making technology requires complex and expensive machinery. They also believe that soap making Oils, chemicals and other raw materials are scarce, non existent, or too expensive. In the real sense, making laundry soap is one of the easiest and cheapest Business Venture! For example; making a 800g of Laundry Bar Soap will cost you Ksh. 40 worth of raw materials (oils, Sodium Hydroxide, perfume and Color). The retail price for this Bar is between Ksh. 110-140. This translates well into over 150% net profit, yet, one would only need simple wooden molds, stainless steel pots and fire! Even where large scale manufacturing is needed, the motorized machines that can make as much as 200 dozens of Bar soap per hour are quite inexpensive and readily available here in Kenya, Botswana, Rwanda, Tanzania and other countries of East And Central African countries. The prices of these machines range between Ksh. 30,000-500,000/-. We have been in the forefront of demystifying Soap Manufacturing as well as acquisition of soap making machinery. Call us today for free information about soap making. 0723424240 We also provide information on soap business based on County
feasibility studies. E.g. Meru and Eldoret counties are the largest consumers of Bar Soap. Other counties notable for robust bar soap use are Nandi, Kisii, Machakos, etc. Bar soap business is exceptionally good in regions like Kisumu, Nyeri, Eldoret, Busia, Kakamega and the larger Central, Rift Valley and North Eastern regions.

DID YOU KNOW?
One of the recently introduced best selling Bar Soap brands into the market started with a capital base of only Ksh. 13,000/-?
We are the people behind this success story! The owners (a couple) of this best selling brand (name withheld), approached our consultancy firm with a view of trading in Onion business at Emali. We told them that we deal with Cosmetics and Detergents manufacturing, sales and marketing. We suggested that they try out soap business, and the wife accepted. A month later into the new business, we sold them a Soap Plodder with a capacity to make 50kg ( 5.2 dozens of 800g bar soap) per hour. Now, their production capacity is 100 dozens per day.

EXPERT ADVICE ON FORMULATION RATIOS
We offer certified advice on various formulation ratios for Bar soap that will see your production cost go down as low as ksh. 17/- per 800g bar. These ratios are good when using various oils such as palm, Coconut, Tallow and corn oil.

We offer free advice on ratio formulation and free training for those who buy soap making machines from us!

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See Also Why Dettol Turns Milky Upon Pouring in Water

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See a related story on WHAT IS REQUIRED FOR A SOAP BUSINESS STARTUP

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151 comments

    • cosmeticskenya

      Hello Margraret, yes the raw materials for making soap are readily available in Kenya. Nowadays several firms deal with direct import of many different types of materials while Fillers are produced locally by mining companies

      Like

    • cosmeticskenya

      Modern Machinery, raw materials, mixing equipment and heating systems for medium scale production will cost at least 540,000.

      The new SSP 134TQ soap plodder has the following features

      SSP 133TQ
      Features
      1. Load panel Meter
      2. In built vacuum dryer for noodles
      3. Digitalised Automatic Extrusion Temperature control
      4. Digital Voltmeter indicator
      5. Inbuilt internal cooling fan
      6. Sleek body
      7. Production capacity: 30 dozens per hour
      8. Low noise /Zero Vibration
      9. 138psi Extrusion
      10 continuous Feed Alarm
      11. Mountable Roller stamps for soap
      12. Adjustable roller plate holder arm

      Like

  1. Larry

    Hi, I need 4000 units of 800gms Laudry bar soap GRADE 1 for resale to my customer. Which is your best price? Do you deliver within Kenya?

    Like

  2. Rosita Sison

    Where can I buy for General Handbook for Cosmetics, Detergents and Toiletries. I am from the Philippines and very interested with your handbook. Please also include its price. Thank you.

    Like

    • cosmeticskenya

      Hello Sison,
      You can pur it online from us.
      Current price for 2018 edition is USD 330.
      Payment can be made via Western Union or PayPal or interbank money wiring.
      For more information please reach us on telephone +254723424240 . You can also communicate with us through WhatsApp text or Video call

      Like

  3. Kishan patel

    I m a soap manufacturer in india , how can i sale my product in your region , including toilet soap , laundry bar and soap , detergent powder , liqued soap and i can supply raw material also many more .. plz advice

    Like

    • cosmeticskenya

      Hello Patel. Entry into the Kenyan market as an importer starts with application of trade license in the Kenyan Embassy in India. Thereafter, the custom should further process documents that show your goods meet the requirements of the regional standards. Excise duty must also be applied

      Like

    • cosmeticskenya

      Hello, Zeinab. We are located in the city center at Nyota building along Accra road (at the junction of Dubois and Accra road CBD) room 309 third floor and room 105 first floor (Nyota building). Please call or text us on WhatsApp no 0723424240

      Like

    • cosmeticskenya

      KEBS certification is a must, whether small or medium scale. This is because, as a regulatory body, safety of the consumer must be guaranteed. That notwithstanding, the cost of certification is nothing compared to the many advantages it brings to the manufacturer. Just as you incur the cost of establishing your business, either on Raw material or premises, KEBS certification is just part of the initial cost of set up. What you may probably not know is that the rules and process of acquisition of KEBS certification is not always deterrent as many of people think. Please talk to us on WhatsApp no 0723424240

      Like

  4. Abdirashid M. Ismail

    Hello,
    I want to start a laundray soap bar production.
    I am planning to visit your company in Nairobi in the middel of april (15- 16 april).

    Like

    • Brazilfoodtec & MIQ Group

      Dear Mr. Abdirashid
      Good time and greeting from Brazil.
      We are a traditional industry in Brazil and we produce laundry coconut bar soaps along 27 years already.
      Our bar soaps and other products are present in all Brazil States with famous brand mark.
      We also have a target to export to African countries this year, advise if you would like to have an exclusive importer distribution in your country (Kenya)?
      You are very welcome to visit our manufacture and stocks in Brazil.

      Like

    • Brazilfoodtec & MIQ Group

      Dear Mr. Abdirashid
      Good time and greeting from Brazil.
      We are a traditional industry in Brazil and we produce laundry coconut bar soaps along 27 years already.
      Our bar soaps and other products are present in all Brazil States with famous brand mark.
      We also have a target to export to African countries this year, advise if you would like to have an exclusive importer distribution in your country (Kenya)?
      You are very welcome to visit our manufacture and stocks in Brazil.
      +55 16 992-016550

      Like

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